November 30, 2018, 12:48 AM EST
Social Media and Its Impact on Retail
Social Media is ubiquitous across all major segments.
https://www.synchrony.com/contenthub/insights/social-media-and-its-impact-on-retail.html
Author
2018 Digital Study
Abstract:
Social Media is ubiquitous across all major segments.
Social Media Usage Is Widespread Across All Age Groups
Social Media Influences Purchases
Convenience is a Major Driver, but brands must Ensure Relevancy
New Retail Products and Concepts are Delighters
Click to Buy Functionality is a Major Convenience