White Paper
November 30, 2018, 12:48 AM EST
Social Media and Its Impact on Retail
Author
2018 Digital Study
Abstract:
Table of Contents
Overview—Key Findings
![Overview—Key Findings Overview—Key Findings](png/1541499568959.png_%3bfilename_%3dutf-8%27%271541499568959.png)
Social Media Usage Is Widespread Across All Age Groups
![Social Media Usage Social Media Usage](png/1541499568968.png_%3bfilename_%3dutf-8%27%271541499568968.png)
Social Media Influences Purchases
![Influences Purchases Influences Purchases](png/1541499568974.png_%3bfilename_%3dutf-8%27%271541499568974.png)
Convenience is a Major Driver, but brands must Ensure Relevancy
![Convenience Convenience](png/1541499568980.png_%3bfilename_%3dutf-8%27%271541499568980.png)
New Retail Products and Concepts are Delighters
![Products and Concepts Products and Concepts](png/1541499568986.png_%3bfilename_%3dutf-8%27%271541499568986.png)
Click to Buy Functionality is a Major Convenience
![Click to Buy Click to Buy](png/1541499569004.png_%3bfilename_%3dutf-8%27%271541499569004.png)