White Paper
January 13, 2017, 11:44 AM EST
Fifth Annual Major Purchase Consumer Study
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Abstract:
Eyewear, Jewelry, Powersports, Furniture, Appliances, Home Improvement, Auto Parts, Service & Tire Outdoor Power Equipment, Fitness Equipment, Flooring, Electronics, Sporting Goods, Music Equipment and Sewing.
Table of Contents
Consumer Attitudes
• Deal orientation was higher in 2016.
• The prevalence of online content and information is one key driver of this change.
![Consumer Attitudes Consumer Attitudes](jpg/1437200689101.jpg_%3bfilename_%3dutf-8%27%271437200689101.jpg)
![Path Path](jpg/1437200689107.jpg_%3bfilename_%3dutf-8%27%271437200689107.jpg)
Consumer Behavior
Online shopping and online buying have significantly increased this year. 18% make their major purchase online (up from 13% in 2015). 85% started their research online (up from 80% in 2015).
![Research Research](jpg/1541499568992.jpg_%3bfilename_%3dutf-8%27%271541499568992.jpg)
Primary Decision Drivers
• Have the product(s) they want (75%).
• Offer promotional financing options (71%).
• Stand behind the products they sell (78%).
Key Trends Summary
2. Online shopping and online buying have significantly increased.